Transform Your Website from Invisible to Indispensable in Just 4 Weeks
When someone asks ChatGPT or Claude "Where can I find empowerment self-defense training near me?" does your organization come up? If not, you're missing countless people who need your life-saving training.
This comprehensive beginner-level course teaches you exactly how to optimize your website so AI systems—and the people using them—can find, understand, and recommend your ESD training. No technical background required.
What You'll Accomplish:
- Week 1: Make your website crystal clear so visitors instantly understand what you do and how to sign up
- Week 2: Create AI-friendly content including blog posts, class schedules, and testimonials that get cited
- Week 3: Build the technical foundation with schema markup, mobile optimization, and fast loading speeds
- Week 4: Establish authority through research citations, partnership outreach, and credibility signals
Who This Is For:
ESD instructors, program directors, and organization staff who want to:
- Increase class registrations without increasing marketing costs
- Be found by people actively searching for safety training
- Position their organization as a trusted authority
- Build sustainable online visibility that works 24/7
What Makes This Different:
Unlike generic SEO courses, this training is specifically designed for the ESD community. Every example, template, and strategy addresses the unique challenges ESD organizations face—from explaining trauma-informed practice to building partnerships with survivor services.
Course Format:
- Self-paced online modules with step-by-step instructions
- Fill-in-the-blank templates you can use immediately
- Screenshots and detailed walkthroughs for every platform (WordPress, Squarespace, Wix)
- Downloadable checklists and maintenance schedules
- Access to course materials for life with free updates
Real Results:
By completion, you'll have:
- ✅ A fast, mobile-friendly website optimized for AI discovery
- ✅ Schema markup helping AI understand your classes and locations
- ✅ 3+ published blog posts answering questions people actually ask
- ✅ A comprehensive resources page establishing expertise
- ✅ Partnership connections expanding your reach
- ✅ Ongoing systems to maintain and grow your visibility
Time Investment: 8-12 hours over 4 weeks (2-3 hours per week)
Prerequisites: Access to your organization's website (or willingness to get help with technical tasks)
- Manager: Lissette Brassac-Fitzgerald